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n what could be considered lightning speed by government standards, BC wine industry insiders and advocates are getting the Government of British Columbia to respond to their demands for more openness to markets. As a first step, this morning Minister Rich Coleman in cooperation with the BC Wine Institute, has announced that BC residents can purchase unlimited quantities of Canadian wine directly from producers from outside BC without provincial markups.
The Minister is now encouraging other Canadian provinces to follow BC’s lead and “to take immediate steps to reciprocate by opening up their borders and allow all Canadians to order wine over the Internet”. This is good news for wine consumers, and provided other provinces like Ontario follow suit, BC winemakers will benefit from the expanded market.