Decanting Crew

innovative wine branding ideas from around the world

Success through co-operation

Wineries in the Okanagan Valley are typically low production, modest revenue operations. One effective way to leverage your limited marketing budgets is through co-operative ventures with your peers. Here’s a California example of common tasting facilities that might work well within the tight geographical confines of the Valley.

A joint wine-tasting room opening in September north of Escondido will be a boon to six mom-and-pop vineyards and winemaking operations along the I-15 corridor.

via Area wineries bond for success | UTSanDiego.com.

 

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This entry was posted on July 9, 2012 by .
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