Decanting Crew

innovative wine branding ideas from around the world

Label Transparency in the Wine Industry

What information does the consumer want from the wine he’s about to drink? Today’s labels include the alcohol percentage, sometimes a little tasting note or some generic information on the winery—and more often than not the “contains sulfites” statement. Is this really enough or does the consumer want more information? Does he want to know about all the additives and processes used in winemaking?

via Do You Really Want to Know? Label Transparency in the Wine Industry | PALATE PRESS.



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This entry was posted on July 6, 2012 by .
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