innovative wine branding ideas from around the world
Here’s a bit of sound advice from a professional design firm about the internal challenges of branding yourself effectively. Often we are the absolute worst judges of how to portray ourselves best to our clients. There comes a time in the life of every company when it makes more sense to engage the services of outside consultants to reshape your image from the perspective of those who see your company objectively — your customers.
As a professional design firm building on nearly two decades of experience developing imagery for companies of all sizes, our knowledge of the brand principle is refined. When we begin a new project, we are viewing the client and their company with fresh eyes. Usually, they understand that what they’re doing is not working. They realize their current branding is either stale or simply ineffective. It is our responsibility to fix it for them.
But we struggled when it came to making this evaluation of our own brand. When we started the company, our look and messaging worked. But as we expanded, the brand grew in random directions. It was like we planted a nice little tree in front of the house. Then the tree grew up and now branches threatened the roof and the power lines! Do we cut branches? Do we uproot the thing and move it? We were stuck on how to address it.