Decanting Crew

innovative wine branding ideas from around the world

Investing in Indie Winemakers

A novel way of financing small winery operations. Sort of micro-investment for the first world:

Genius Idea: Customers become angel investors in up-and-coming wine talent with a monthly $40 subscription. Investors receive a $40 credit for the online store.

Naked Wines is an online retailer for wine. Visitors to the website can buy one or more bottles of wine or a monthly subscription. The $40 monthly subscription fee goes directly to new winemakers, and the customer receives a $40 credit for wine. Customers buying wine are essentially becoming wine angel investors. The store selections include champagne, white wine, red wine, rose and sparkling.

The fees help self-employed winemakers get started. In turn, members receive free bottle samples and earn a say in how wines should taste (in addition to their store credit). Winemakers take suggestions like “it has too much oak” or “needs more fruit” to heart.

Read more here…

via Buy Wine Online, Invest in Indie Winemakers.


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This entry was posted on June 12, 2012 by .
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