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A stimulating article which makes the point that any business, including wineries, must consider their commitment to marketing via social media in light of conventional cost-benefit analysis. In other words, if you can’t make a business case for social media, why would you invest in them?
There was a time, not so long ago, when many companies flat-out refused to acknowledge the rise of social media as a business tool. We’ve since left those days behind, but instead of embracing social tools in an intelligent fashion, many businesses are trying to make up for lost time by latching on to any and all social media trends without a second thought about the costs — or consequences of failure.
Isn’t there a middle ground? Something in between stalwart denial and manic experimentation? During his BlogWorld & New Media Expo presentation in New York City, Edelman Vice President Dave Fleet made the case for a more sustainable social media strategy.
freelance business writer, Barry Potyondi,
in Peachland, BC.