Decanting Crew

innovative wine branding ideas from around the world

Closures not a priority for US consumers

If you’ve been debating the most appropriate type of bottle closure, your concern may be misplaced. Or maybe not.

Read more:

Most wine drinkers in the US only notice the bottle closure if there is a problem, according to new research commissioned by Nomacorc, but contested by natural cork producers.

Closures may get many wine professionals foaming at the mouth, but it seems US consumers are not so fussed. Almost all of the 600 regular wine drinkers surveyed by Merrill Partners Research said that closure type is not among their top three reasons for buying a wine.

via Closures not a priority for US consumers, says survey | Daily wine news – the latest breaking wine news from around the world | News | decanter.com.

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This entry was posted on June 7, 2012 by and tagged .
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