Decanting Crew

innovative wine branding ideas from around the world

Are you ready for passage of Bill C311?

Tomorrow may well bring an end to the archaic legislation that prohibits the trans-border shipment of wine in Canada. After a serious procedural hiccup last week, Parliament seems set on finally eliminating the Prohibition-era restrictions on the free movement of vino across our provincial borders.

Has your winery thought about the implications of this change?

If you were among those shipping a case or two to thirsty Albertans in recent years, you may have the logistics and costs all figured out. But if not, perhaps this is a good time to determine whether or not you are interesting in shipping out-of-province.

If you do want to participate in this potentially lucrative market, you may want to consider:

  • identifying, and perhaps entering into a formal relationship with a reliable shipper who understands how to handle wine properly in transit;
  • establishing a minimum number of bottles for such shipments: 6? 12? mixed cases? 
  • setting a suitable price schedule that covers your costs yet seems reasonable to consumers; 
  • offering a discount, or eliminating shipping costs altogether, for larger orders; and
  • determining the degree to which you wish to incorporate your trans-border shipping policy into your larger marketing campaign.

As always, plenty to think about…

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This entry was posted on June 5, 2012 by and tagged , .
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