Decanting Crew

innovative wine branding ideas from around the world

Dr. Ruth Launches Wine To Help Couples ‘Relax’

More good reasons to drink wine (as if you needed any):

For Dr. Ruth Westheimer, endorsements for sex toys may make sense. But the famous sex therapist’s latest endeavor has gotten some raised eyebrows — Dr. Ruth’s Vin d’Amour.

The pint-sized Holocaust survivor and syndicated TV personality has launched a line of three low-alcohol wines that will be stocked in grocery stores, bodegas and some eateries starting in July. For Westheimer, who will turn 84 soon, this was one marketing opportunity that she could justify. “My idea is that just the right amount [of alcohol] will awaken your senses and arouse you,” Westheimer told the New York Post in an interview.

Dr. Ruth’s wine, at only 6 percent alcohol content (the average alcohol content of wine is about 13 percent) is meant to get the job done without any hinderance. “I’m always saying couples should drink to relax, but not too much. If [the woman] drinks too much, she falls asleep and if [the man] drinks too much, he can’t perform,” she told the Post.

via Dr. Ruth Westheimer Launches Wine To Help Couples ‘Relax’.

 

Advertisements

One comment on “Dr. Ruth Launches Wine To Help Couples ‘Relax’

  1. Pingback: Sex Guru And Grandmother Dr. Ruth Westheimer [interview]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Information

This entry was posted on June 1, 2012 by .
%d bloggers like this: