innovative wine branding ideas from around the world
The pursuit of sustainable production is no longer an option for wineries. Wine drinkers, like the population at large, have come to expect that grapes will be grown and processed in a manner that is sensitive to the larger needs of the environment. This is considered part of every company’s social responsibility. Expect to see many wineries expressing the ecological mantra in tier marketing materials in the near future.
Here’s a new example of the growing trend toward green certification from the wineries of Long Island, which take much of their inspiration from the more established wine growers of Oregon and California.
Long Island Wineries Set Out to Prove Their Green Cred
Not content with simply being “local,” winegrowers create a sustainability cer\tification and education program to spread eco-friendly practices