innovative wine branding ideas from around the world
You can almost hear wine-drinking residents of other parts of Canada saying “it’s about time” in response to the increasingly likely prospect that it will soon be possible to ship wine across provincial borders without risking jail time.
Inherent in this “freeing of the grapes” are any number of marvellous marketing taglines and retailing opportunities. If your winery acts now, you’ll be well positioned to use the concept as a new marketing tool as early as this fall. Something to think about…
Christy Clark appeared at a Penticton rally Friday in support of a federal motion that would “free” British Columbia wines.
Bill C-311 would eliminate a federal restriction that dates back to 1928, the Importation of Intoxicating Liquors Act, which limited importation of wine across provincial boundaries. It has passed the committee review stage in the House of Commons.
The private member’s bill was tabled by Conservative MP Dan Albas (Okanagan-Coquihalla) and would allow Canadians to buy not-for-resale wine from wineries in other provinces and have it shipped to their homes.
The law’s amendment would make it easier to buy Canadian wines from wineries. The law, which was created at the end of Prohibition, prevents wineries from selling directly to out-of-province customers.
“Some of the best wines in the world are produced here in B.C. and all Canadians should be able to enjoy our quality vintages,” Clark told the rally.
Free My Grapes is an alliance of Canadian wine consumers dedicated to cutting the red tape surrounding wine and liquor sales in Canada.
There are over 200 wineries and 700 vineyards in the province. The government also announced it would be looking at its own regulations on the importation of liquor.
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