Decanting Crew

innovative wine branding ideas from around the world

Diet wines, anyone?

Lindemans ties low-cal wines to calorie-counting customers:

Early Harvest is a growing collection of reds, whites and sparkling – seven styles in all – that use flavour ripe grapes harvested from early ripening regions in south-eastern Australia to produce a wine that is 25 per cent lighter in alcohol and calories.

Early Harvest has been a huge hit in Australia since it was launched five years ago, and is appealing especially to an older demographic that enjoys drinking wine but also wants to keep an eye on the waistline – and are less enthusiastic about a hangover the next day.

via Harvesting the years of sunshine.

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This entry was posted on May 26, 2012 by and tagged .
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