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More ways to make your case to investors that now’s a great time to put their money into under-valued Okanagan vineyards. From no less an authority than Barron’s.
In 1998, Barron’s famously crushed the wine industry with a cover about how the overproduction of grapes was just about to wash over Napa Valley and drive down prices for wine. In that seminal piece, we predicted the end to the vintage years that had started in1992, largely due to a coming “wine glut of historic proportions.”
The article “was six to 18 months early but proved to be prophetic,” says Mario Zepponi of the winery M&A firm, Zepponi & Co.. How times have changed. “Now we don’t have enough vineyard acreage here in the US,” claims Zepponi.