Decanting Crew

innovative wine branding ideas from around the world

New ‘Wine Walk’ Opens at Promenade

A California-born winery marketing concept that could easily be adapted to suit the frontyard of your own winery. Or perhaps you and your industry colleagues could convince local planning authorities to dedicate a patch of ground to this in town.

Promenade Temecula mall aims to bring the Wine Country experience into the heart of the city.

The Wine Walk sits is a small vineyard garden between Yard House and Pottery Barn with a series of stylized shadowboxes featuring individual stories and historical information about each winery, the grapes grown and used, and the wines they produce.

The installation will bring the history and culture of the region’s most prominent wineries to mall-goers, according to Jeff Kurtz, General Manager for The Promenade.

The Wine Walk is an authentic reflection of each winery, as grapevines from each winemaker have been planted alongside the correlating shadowboxes, showing shoppers how these grapes are grown, cultivated and turned into award-winning wines.

via New ‘Wine Walk’ Opens at Promenade – Temecula, CA Patch.



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This entry was posted on May 25, 2012 by and tagged , , .
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